Marketing Executive Reference Number - 0123445567567
Location Airside Motor Park, Swords
Working Hours Full Time
Benefits See list of benefits below
Salary Not Disclosed
Closing Date 30/04/2024

Bright Motor Group was founded in 1982 and is now one of Ireland’s leading Motor Retailers, representing some of the best-known vehicle brands including Ford, Hyundai, SEAT, CUPRA, Volkswagen Commercial, Citroen, Suzuki, Peugeot, Opel and DS Automobiles in the Dublin area.

With 8 showrooms situated at Airside near Swords, a further 4 at Navan Road and our Bray dealership we provide a choice of locations for interested candidates.

We are seeking a talented and enthusiastic Marketing Executive to join our marketing team. Reporting into the Group Marketing Manager, this role will involve a combination of digital marketing responsibilities along with traditional marketing tasks.

The ideal candidate will be creative, organised, and passionate about developing and executing strategic marketing initiatives to promote our brand, vehicles, and services.

Duties and Responsibilities:

  • Assist in developing and implementing integrated marketing campaigns to increase brand awareness, drive traffic to our dealerships, and generate leads.
  • Support our digital marketing efforts, including website management, content creation, SEO, email marketing, SMS Marketing and social media management.
  • Creative content creation for our multiple social media pages
  • Coordinate traditional marketing activities such as radio advertising, local sponsorships, shopping centre car displays and events
  • Collaborate with external agencies to develop marketing materials
  • Conduct competitor analysis research to identify trends, competitive insights, and opportunities for growth.
  • Assist in the planning and execution of special events and sales promotions.
  • Monitor and analyze the performance of digital marketing campaigns, providing recommendations for optimization.
  • Maintain brand consistency across all marketing channels and ensuring brand standards are maintained throughout the group.
  • Respond to customer inquiries and feedback received through social media and Google in a professional and timely manner.
  • Organise and oversee the procurement of business cards for staff members, branded staff uniforms, branding marketing materials, and branded merchandise to ensure consistent branding and professional representation of the company.

The Ideal candidate will have::

  • Third level qualification in Marketing, Communications, Business Administration, or a related field.
  • Full, clean driving licence
  • Experience in marketing roles, with a strong understanding of both digital and traditional marketing channels.
  • A good understanding of digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools and content management systems
  • Excellent written and verbal communication skills, with the ability to create compelling content for various marketing channels.
  • Ability to manage multiple tasks simultaneously, ensuring deadlines are met.
  • Ability to work effectively both independently and as part of a team.
  • Proactive and shows initiative.
  • Good communication and strong interpersonal skills.
  • Experience with Adobe Creative Suite, such as Photoshop and Illustrator an advantage but not required.

What we offer in return:

  • Excellent Basic salary
  • 20 days basic holiday (pro-rated) plus bank holidays
  • Additional leave days
  • Company Pension
  • Employee Assistance Programme
  • Staff discount
  • Staff referral scheme
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