DS 7 Banner

DS Automobiles DS 7 at Bright DS

Visit us at DS Store Dublin, Navan Road.

From €50,390 and 2.9% APR Finance

The art of refinement has arrived at Bright DS with the elegant and dynamic DS 7 SUV. This modern SUV combines technical excellence and remarkable comfort so you can rediscover the joy of driving. With a strong identity and a dynamic and engaging feel, the powerful design of the DS 7 truly embraces the core values of French savoir-faire for luxury automobiles.

Discover DS 7

A Dynamic and Powerful Family SUV

This modern SUV combines technical excellence and remarkable comfort so you can rediscover the joy of driving. Inside, advanced technology and attention to detail make this new model a tribute to the art of travel and the French craftsmanship of DS Automobiles.

DS 7 Performance Line
DS 7 Badge
DS 7 Road

Exterior Design

Blending a dynamic profile, depth of character and a redesigned front end, DS 7 has been reinvented with intensity and flair. At the rear, the new scale-effect lights fit perfectly with its lines, seamlessly complementing the new front light signature to give a look that’s powerful and striking.

DS Exterior Front
DS Exterior Side
DS Exterior Lights

An Exciting New Look

Enhanced by DS PIXEL LED VISION 3.0 and DS LIGHT VEIL, DS 7’s light signature gives it a sharp, unforgettable look. Our new high-tech headlamps combined with a new front grille emphasise the vehicle’s elegance.

Pure & Dynamic Lines

With its sophisticated characteristics and razor-sharp lines, DS 7 has unique proportions that perfectly combine to convey power, purity and elegance.

New Scale-Effect Lights

The full LED scale-effect rear lights emphasise DS 7’s fresh light signature making it so unique and recognisable on each trip.

Interior Design

Distinguished expertise makes your life more comfortable

Take advantage of remarkable space and a bespoke interior. The sophistication of our materials, the meticulous attention to detail and a high-tech cockpit contribute to your well-being and the first-class comfort during every trip you make.

DS 7 interior
DS 7 leather
DS 7 upholstery
DS 7 stitching

Interior Cloaked in Nappa Leather

Elegant to the last detail, DS 7’s interior features sophisticated finishes and premium materials such as our Basalt Black Nappa leather upholstery. Succumb to luxury and the touch of high-quality materials, designed in the pure craftsman’s tradition.

Watchstrap Leather Upholstery

Our saddlers have enhanced DS 7’s interior with Nappa leather, a precious full-grain leather. The exclusive “watchstrap” upholstery gracefully emphasises the strong link between DS Automobiles and French craftsmanship.

Pearl Stitching

A highly sophisticated detail in the shape of a pearl that’s replicated on the seams of our Nappa leathers, Pearl Stitching came straight from the imagination of our upholsterers. Elegant and delicate, this nod to high fashion is a unique signature for DS Automobiles.

DS 7 timepiece
DS 7 Steering Wheel
DS 7 Inserts

B.R.M R180 Timepiece

Conceived in partnership with B.R.M Chronographs, the B.R.M R180 timepiece majestically appears from its enclosure on the dashboard when the car is started. With hands that automatically move to the right time, it combines technology with elegant design.

Full-Grain Leather Steering Wheel

Replacing the traditional gear lever, the unobtrusive and innovative DS E-TOGGLE controller emphasises the technical finesse and elegance of the cockpit.

"Clous de Paris" Embossed Inserts

To embellish the controls of DS 7, our craftsmen were inspired by fine watchmaking with “Clous de Paris” embossed inserts. This finish, as artistic as it is high-tech, is performed by the pyramid-shaped heads of small nails gracefully criss-crossing.

DS 7


Comfort & Dynamic Serenity

DS 7 brings to life “augmented technology”, an exclusive blend of the latest technology and augmented reality. Greater efficiency, extra connectivity and more innovation enhance the driving experience and your safety.

DS pixel vision 3.0
DS Active Scan

DS Pixel LED Vision 3.0

There for your safety, the intelligent DS PIXEL LED VISION 3.0 headlights adapt to your surroundings by adjusting the lighting according to exterior conditions (town, country, weather etc…) and directing light towards bends to improve visibility in corners.

With its PIXEL function you can stay on main beam without dazzling the vehicle you’re behind or those approaching you.

DS Active Scan Suspension

The Lane Keeping Assist system identifies when you cross the white line and automatically keeps you in your lane. You can deactivate this option whenever you want by gripping the steering wheel firmly or through the driving favourites button.

DS Driver Fatigue
Traffic Recognition

DS Driver Attention Monitoring

Day and night, a system of sensors and a camera monitor signs of fatigue or distraction in the driver as well as the positioning of the car. In the event of a lack of attention or sleepiness, an audible alert is triggered in the cockpit and a visual indicator is shown on the digital instrument displ

Traffic Sign Recognition

Enjoy driving in maximum comfort with speed and information signpost recognition technology. This system reads permanent and temporary signposts on the road then reproduces them on your instrument panel warning you instantly of possible speeding. You can also modify the settings of the cruise control/speed limiter to adjust your speed to the speed limit.

DS 7 E-tense


A New Generation of Mobility

With its plug-in hybrid power units ranging up to 360 horsepower and 4 wheel drive, DS 7 brings together comfort and efficiency and guarantees you have a smooth and enjoyable drive for journeys with a premium feel. Explore the various ways of charging with their related charging times and what the different coloured guide lights in the charging flap mean.

DS 7 Footer