About Us:

Bright Motor Group was founded in 1982 and is now one of Ireland’s leading Motor Retailers, representing some of the best-known vehicle brands including Ford, Hyundai, SEAT, Cupra, Volkswagen Commercial, Citroën, Suzuki, Peugeot, Opel, Leapmotor, DS Automobiles and BYD.

With 9 showrooms situated at Airside near Swords, a further 5 at Navan Road and our Bray dealership, we are located close to the motorway network and easily accessible from all areas of Greater Dublin.

As a result of our ongoing expansion and business growth, we are seeking to strengthen our team by appointing positive and motivated individuals to take the business to the next level and achieve the strategic goals that we have set.

Bright Motor Group is currently recruiting a General Manager to represent the Peugeot & Opel Leapmotor | DS Automobiles brands at our Navan Road dealership. This is an exciting opportunity for a driven, customer-focused professional to build a rewarding career with one of Ireland’s leading motor retailer groups.

The General Manager will play a pivotal role in shaping the culture, standards, and operational foundations of this multi franchise dealership, as we transition into a centre of excellence. This is a unique opportunity to build, lead, and inspire a growing team and ensure Bright Motor Navan Road operates as the leading multi-brand automotive destinations in the country and the one most trusted by customers.

As General Manager, you will hold a significant leadership position, reporting directly to the Directors in Bright Motor Group. Your primary responsibility will be to lead a highly skilled team, driving profitability, surpassing performance targets, and delivering exceptional customer service across all brands.

Role responsibilities:

• Cultivate a high-performance, collaborative leadership culture, engaging effectively with stakeholders at all levels.
• Manage performance of financial, commercial and operational challenges and targets for all areas of the business, ensuring efficient management and achievement of all Sales KPI’s and Aftersales KPI’s in conjunction with the Group Head of Aftersales and Sales Directors.
• Oversee the implementation of each brand’s corporate identity and customer experience standards within the dealership.
• Lead and manage a coordinated one team mindset between Sales and Aftersales to ensure maximum efficiency, profitability and clear communication.
• Build and nurture a robust sales team focused on efficient processes and exceptional customer experience.
• Review performance regularly through metrics and KPIs to ensure dealership targets are met.
• Manage and deliver on multiple objectives in a competitive, target-driven environment.
• Deliver excellent day-to-day operational performance across all indicators.
• Ensure the organisation structure is fit-for-purpose and manage the recruitment, onboarding, personnel training and development along with individual performance management throughout the business.
• Ensure optimum standards are maintained in all aspects of the business with a particular emphasis on employee and customer experience.
• Together with the Director, negotiate and agree yearly sales and aftersales targets with the brand distributors.
• Take the lead in fostering a culture of continuous improvement by reviewing all channels of customer feedback so that shortcomings are identified and corrective action plans are implemented.
• Position Bright Motor Navan Road as a centre of excellence and help deliver on our vision of being the most trusted Motor Group in Ireland.
• Ensure the dealership delivers an exceptional customer experience at all levels as measured by the distributor and Brights own internal measurement.
• Be an exemplary ambassador for Bright Motor Group, living our values of joy, imagination, ownership, togetherness and trust.
• Represent the dealership to major customers and professional associations.
• Ensure strict adherence to group policies and processes.
• Assume responsibility for the overall maintenance and upkeep of the dealership facility.
• Implement best practice standards in health and safety (including compliance with all legal obligations) and employee wellbeing.

The ideal candidate will have:

• Minimum 5 years’ experience within a General Manager/Dealer Principal role within a franchise dealer.
• Excellent leadership, communication and performance management skills, especially in a pressurised environment.
• Planning and organising skills.
• Experience in a target-driven environment
• The ability to communicate effectively at all levels.
• Business and financial acumen.
• Experience in the areas of talent acquisition, retention and staff development.
• Experience in maintaining exemplary customer relations.
• Experience with multi-brand operations is advantageous.
• Sound business acumen with the ability to control costs and increase profits.
• Relevant and up-to-date knowledge of vehicle trends, consumer and vehicle legislation, industry and trade practices.
• Analytical and critical thinking skills.
• Proactive approach to developing, implementing and maintaining best practice systems and processes.
• Strong people management skills and leadership ability.
• Excellent interpersonal and communication skills.
• Strong IT and administration skills.
• Ability to work calmly under pressure and deliver results.

What we offer in return:

• Highly Competitive Remuneration Package (Base and Commission).
• Company vehicle.
• Structured training and manufacturer accreditation.
• Career progression opportunities within Bright Motor Group.
• Supportive team environment and modern dealership facilities.
• 21 days basic holiday.
• Company Pension.
• Employee Assistance Programme.
• Staff discount.
• Staff referral scheme.